Project |
Goal |
Task |
Committee |
Timetable |
Cost |
Revenue |
Progress/
Completion
|
Comments
|
Holiday
Banners Project |
To market
the business corridor for the holidays |
To work
with the DC Department of Transportation
to get the holiday banners installed |
Promotion
Design |
Oct. –
Nov. 2005 |
$0 |
$0 |
In Progress |
Banners
to be installed the week of Nov. 20. |
Holiday
Window Decorating Contest |
Get merchant participation
in creating a safe, shoppable business corridor
for the holidays |
Organize contest of
store window decorations |
Promotions
Design
|
Nov. 25-Dec. 3, 2005 |
$0 |
$0 |
In Progress |
Judging
will take place Nov. 26-28 and the winner(s)
will be announced Dec. 3. |
3rd Annual
Anacostia Holiday Tour of Historic Homes |
Marketing
Image-building
|
Sponsor and promote
a holiday walking tour of historic homes |
Promotions |
Dec. 18, 2005 |
$300 (estimated budget) |
|
In Progress |
|
Promotional
Banner |
To advertise MSA’s
activities at the entrance of the target
district |
To produce a large display
banner that is interchangeable with the
various activities |
Promotions |
March 15, 2004 |
$0
(provided by DC Main Streets)
|
$0 |
In progress |
Need
board approval |
Adopt-a-Business |
Marketing businesses |
Adopt and promote a
business each quarter |
Promotions |
Nov. 2005 –Oct.
2006 |
$500 |
$0 |
Ongoing |
First
quarter event held |
Anacostia
Homeownership Tour |
To market the neighborhood
to potential homebuyers with disposable
income to support retail demand |
Hold a quarterly walking
tour of homes for sale |
Promotions |
Quarterly |
$40.00 |
$100-$200 |
Ongoing |
Project
being reworked to accommodate reduced inventory
of homes for sale in historic district. |
3rd Annual
Anacostia Cherry Blossom Festival |
To draw the public to
the target district for the purpose of building
business revenues |
To develop a festival
that facilitates the goal. |
Promotions |
April 1, 2006 |
$$1,000 |
$2,000 |
In progress |
|
Monthly
East of the River news column |
To promote a business,
MSA’s activities, and available retail
space each month. |
Publish a monthly column
in the East of the River newspaper |
Promotions, Organization |
Monthly |
$0 |
$0 |
Ongoing |
|
Historic
Anacostia Walking Tour |
To establish a paid
monthly walking tour of the Anacostia Historic
District |
To research properties,
establish tour route |
Promotions, Organization |
May 2006, and monthly
thereafter |
$10,000 |
$1,000-$2,000 annually |
In development stages |
Grant
funds cover initial expenses. Thereafter
tour fees to cover costs. |
Merchant
Membership Recruitment |
To increase MSA membership
of merchants |
To engage merchants
in MSA activities and to introduce them
to each other |
Organization |
Ongoing |
$500 |
$1,000 |
In planning stages |
|
Resident
Member Recruitment |
To increase MSA membership
of residents |
To develop a letter
campaign aimed at recruitment |
Organization |
Nov. 30 |
$100 |
1,000 |
In planning stages |
|
Golf Tournament |
To raise funds for MSA |
To organize a golf tournament
fundraiser |
Organization |
Spring/Summer 2006 |
$5,000? |
$15,000? |
In planning stages |
|
Volunteer
Database |
Keep track of volunteers |
Create a volunteer database |
Organization |
Dec. 31, 2005 |
$0 |
$0 |
|
|
Annual Audit |
To accurately maintain
the organization’s books |
To produce an annual
audit |
Organization |
On or before October
2006 |
? |
$0 |
|
This
is a recommended step toward attracting
more grant dollars. |
Annual Meeting |
To report organization’s
accomplishments over the year and have an
annual membership drive |
Plan/hold the annual
meeting |
Organization |
June 2006 |
$300 |
|
|
|
Banner Installation |
To have identity banners
installed on the business corridors of MSA’s
target area. |
To coordinate banner
selection and installation with the DC Department
of Transportation |
Design |
January 2006 |
$0 |
$0 |
In progress |
|
Building
Inventory |
To encourage property
owners to make physical improvements to
their buildings and to track the improvements |
To assess the design
improvement needs of the inventory of buildings
in the MSA target area and provide a summary
report |
Design |
January – April
2006 |
$0 |
$0 |
|
|
2nd Annual
Clean-up Day |
To encourage businesses
and other stakeholders to maintain clean
corridors by setting an example |
To coordinate volunteers
and activate resources for a clean-up of
the commercial corridors in the MSA target
area. |
Design |
June 10, 2006 |
$0 |
$0 |
Completed |
|
Coordinated
Signage Project |
To create a consistent
pedestrian-friendly signage project for
storefronts in the MSA target area. |
To work with business
owners and city resources to design, and
install pedestrian-friendly signs. |
Design |
March 2006 |
$0 |
$0 |
In planning stages |
|
Business
Inventory |
To assess the type of
businesses in the MSA target area to focus
on technical assistance needs |
To create a business
survey instrument aimed at formulating an
inventory of the businesses. |
Economic Restructuring |
March 2006 |
$0 |
$0 |
In progress |
|
Business
Counseling |
Use information gathered
from the business inventory to provide individual
counseling to businesses |
Use the resources of
the Small Business Center at AEDC and other
resources to guide business owners in growing
their businesses |
Economic Restructuring |
October 2006 |
$0 |
$0 |
In planning stages |
|
Business
Improvement Series |
To provide technical
assistance to existing and potential merchants
through workshops |
To co-host workshops
with the AEDC Small Business Development
Center |
Economic Restructuring |
Ongoing |
$0 |
$0 |
In planning stages |
|
