Economic Restructuring
Objective: To develop a market strategy that will result in an improved retail mix, a stronger tax base, increased investor confidence, and a stable role for the Anacostia business district as a major component of the city’s economy.
Projects: Retail recruitment activities, retail design strategy
Design
Objective: To create an attractive, coordinated and quality image of the Anacostia historic district by capitalizing on its unique assets and heritage.
Projects: Banner design and implementation, retail design strategy, porch painting project
Promotion
Objective: To market a unified quality image of the Anacostia business district as the center of activities, goods, and services to retailers, residents and other shoppers, investors, and tourists.
Projects: Special events aimed at image enhancement, public relation/press coverage
Organization
Objectives: To recruit and develop new leadership and volunteers and to lead fundraising efforts.
Projects: Annual meeting, membership development
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